Download Ebook El marketing del permiso (Spanish Edition), by Seth Godin
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El marketing del permiso (Spanish Edition), by Seth Godin
Download Ebook El marketing del permiso (Spanish Edition), by Seth Godin
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Este es el libro que hizo famoso a Seth Godin y en el que se marca el cambio del paradigma del marketing, que debe pasar a ser del marketing de interrupcion, al marketing del permiso que es el que impera en Internet. Este libro, que se publico por primera vez en 1999, se ha vuelto cada vez mas vigente y necesario para cualquiera que se dedique a temas de marketing y comunicacion. / Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -time- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
- Sales Rank: #2122291 in Books
- Published on: 2014-01-30
- Original language: Spanish
- Number of items: 1
- Dimensions: 8.30" h x .80" w x 5.20" l, .80 pounds
- Binding: Paperback
- 288 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excelente libro sobre lo que significa el valor del permiso ...
By Oscar Moreno
Excelente libro sobre lo que significa el valor del permiso en un mundo de tanta interrupci�n. Un libro obligado para todo aqu�l que tenga un negocio y quiera construir un activo basado en una relaci�n de permiso, o sea, para todo empresario, micro empresario o emprendedor.
0 of 0 people found the following review helpful.
A pesar de que ya es un libro con m�s ...
By Juan Esteban Durango
A pesar de que ya es un libro con m�s de 10 a�os de escrito, todav�a mantiene vigencia para aquellos que queremos entender y conocer como la Web cambio la manera de hacer el marketing, el libro lo explica de una manera clara, con ejemplos espec�ficos, quiz�s en ocasiones se vuelve tedioso porque se extiende mucho sobre algunos temas ya explicados. Pero en general es un buen texto para entender la diferencia del marketing cl�sico y el marketing del permiso apoyado en las tecnolog�as, espec�ficamente en la Web.
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